Built from inside the seat.
Why this work exists.
For 30 years I've sat in the seats most consultants only describe. I've carried quotas. Built pipelines. Run teams. Closed deals that mattered and lost deals that should have closed. I've sat in forecast calls where the slope held — and forecast calls where it didn't.
What I learned in those rooms is that almost every sales organization confuses a spike for a system. They mistake a hot quarter for compounding advantage and panic when the slope flattens. The cost of that confusion — across the companies I worked in, and the ones I now work with — is staggering.
Frontline to Forecast exists to close that gap. The Domination Curve and the I.R.C. doctrine are the tools I built from inside the operator seat. Not from a conference stage. Not from a methodology workshop. From actual forecast calls where the slope had to hold or the number would not.
The operator record.
The numbers behind the work. Replace bracketed values with your actuals.
Career Arc I've spent 30 years in the uniform and linen services industry, working my way up from a branch manager to a senior national sales leadership role overseeing North American operations. Today I lead a sales organization of roughly 500 professionals across 7 regions and 82 facilities, with influence extending into operations across Europe, South America, and Asia-Pacific. I've consistently delivered double-digit new business growth for a multi-billion dollar organization while overseeing a corporate account portfolio that represents nearly 30% of total annual service revenue. I served three years as Chairman of a national industry committee for sales, marketing, and service, and received a 2026 industry-wide Volunteer Leadership Award for shaping the sector's commercial direction.
I built Frontline to Forecast on one conviction: most companies don't have a strategy problem — they have an execution problem. And accountability delivered with empathy is the highest form of respect you can show your team.
What Frontline to Forecast does.
One commercial vehicle today. Two more opening in 2026. All built on the same doctrine.
The Diagnostic.
A 90-minute working session for sales leaders. Diagnose where your organization sits on the Domination Curve and leave with an I.R.C. priority list for the next 90 days. Entry point to retained engagements.
Book →Coaching cohorts.
Small-group, operator-led coaching for sales professionals serious about building a slope, not a streak. Built around the I.R.C. doctrine. Cohorts open in 2026.
Opening 2026Team development.
Sales team enablement built on the I.R.C. operating system — custom-scoped for organizations ready to install the architecture across a full revenue team. Opens 2026.
Opening 2026Two ways in.
The Dispatch is the free entry point — one operator note a week. The Diagnostic is the commercial entry point — a 90-minute working session for leaders ready to install the architecture.