Operator-Grade Sales Practice FRONTLINE → FORECAST · EST. 2025

Is your slope intact, or just your last quarter?

I help B2B sales leaders turn one good quarter into repeatable, compounding growth: better forecast accuracy, tighter pipeline discipline, a slope that survives the next cycle. Frontline to Forecast is the working practice behind that, all of it built on a single thesis. Most teams mistake a spike for a system.

Take the Slope Check → Join The Dispatch

5 questions · 60 seconds · no signup

Two organizations. Same quarter. One built momentum. One built a slope. Only one survives the next economic cycle.

The record 30 years in the operator seat $130M+ new business produced annually 500+ sales pros led 2026 TRSA Volunteer Leadership Award 3 years national committee chairman

01 / The Thesis

The Domination Curve.

Every sales organization plots somewhere on the curve. The shape tells you whether your trajectory is a spike (luck dressed up as performance) or a slope: behavior, discipline, and architecture compounding into sustainable advantage.

The Domination Curve is the diagnostic that separates the two. It's also the framework underneath everything we publish, every diagnostic we run, and every coaching conversation we have.

If your largest deal disappeared tomorrow, would your slope remain intact?

Momentum / Spike

Sustainable Advantage / Slope

02 / Two Paths

Choose your entry.

The curve applies at two altitudes: the organization and the individual. Pick the lens that fits the seat you're in right now.

A · FOR LEADERS

Run the slope, not the quarter.

For CROs, VPs, and sales leaders who carry the forecast. Diagnostics, frameworks, and engagements built around organizational slope construction: pipeline integrity, behavioral discipline, and the architecture that makes growth survive the next cycle.

Enter for Leaders →

B · FOR SALES PROS

Build a career, not a streak.

For ICs (AEs, BDRs, senior reps) who want to separate signal from noise. The doctrine, the moves, and the operator notes for turning one good quarter into a compounding career. Less motivation. More refinement.

Enter for Sales Pros →

03 / The Doctrine

I.R.C.

Isolate. Refine. Compound.

Three moves, run in sequence, every cycle. The operating doctrine underneath every slope worth keeping. Not a framework to admire. A discipline to execute.

I Isolate

Find the moves that move it.

Two or three moves in every cycle disproportionately determine the outcome. The rest is theater. Isolate them. Tag them. Stop guessing.

II Refine

Cut the theater. Tighten the moves.

Once isolated, refine. Cut the activity that feels productive but moves nothing. Sharpen the moves that compound. Craft lives in refinement.

III Compound

Make it harder to skip than perform.

Run the refined moves every cycle. Not when motivated. Not when pipeline is light. Discipline turns moves into slope. Slope into advantage.

04 / What's Here

The library.

A working library: frameworks, dispatches, and field-tested doctrine. Pull what you need. Apply it before the next pipeline review. The books hold the doctrine in long form, Field Briefing No. 01 is the on-ramp that introduces them, and the Own the Curve app is where you run the framework every week. One system, three formats.

A.01

Field Briefing No. 01

An introduction to two books on the craft of selling, Own the Curve for the rep and The Domination Curve for the leader, unified by the I.R.C. framework. A twenty-minute on-ramp.

↗ Read A.02

The Dispatch

Weekly operator notes. One thing that compounds, broken down to the move level. Built for sales leaders and pros who'd rather refine than be inspired.

↗ Subscribe A.03

The Writing

Long-form essays, deal breakdowns, and field-tested frameworks. Read in sequence, or pull what fits your current cycle.

↗ Browse A.04

Work With Me

The 90-minute Domination Curve Diagnostic, the entry point to retained engagements. Coaching cohorts and team development open in 2026.